Category Archives: Product Development

Don’t Engineer Anything You Can’t Sell

Posted on March 14, 2011 by geoffbarrall

In any startup resources are constrained. In a young product company and especially one that will be dependent on using others (the channel or distribution) to sell it’s product then these constraints are often most prominent in engineering and marketing. … Continue reading →

Posted in Company Culture, New Venture, Product Development, Testing | 1 Comment

Don’t Ask, Test

Posted on September 15, 2010 by geoffbarrall

It’s probably controversial to say but I’m not a huge fan of asking customers what products you should build to meet their needs. Truly disruptive products are based on the correlation of a multitude of points of customer pain and … Continue reading →

Posted in Product Development, Testing | 2 Comments

How to Make a Disruptive Product In Four Easy Steps… (well factors really)

Posted on August 26, 2010 by geoffbarrall

Over the last ten years I’ve been lucky enough to have been involved in the design and creation of many new and innovative products. Many of them have been really useful or novel technologies but in order to be a … Continue reading →

Posted in Company Culture, Four Factors, Product Development | Leave a comment