Category Archives: Company Culture

Don’t Engineer Anything You Can’t Sell

Posted on March 14, 2011 by geoffbarrall

In any startup resources are constrained. In a young product company and especially one that will be dependent on using others (the channel or distribution) to sell it’s product then these constraints are often most prominent in engineering and marketing. … Continue reading →

Posted in Company Culture, New Venture, Product Development, Testing | 1 Comment

A Lesson in Sales Management From Frank Slootman

Posted on November 8, 2010 by geoffbarrall

A common day for me at BlueArc would include at least two visits a day from members of our sales force. These visits would be accompanied by stories about how we could win the deals they were working on if … Continue reading →

Posted in Company Culture, Sales, Wacky Silicon Valley | 8 Comments

How to Make a Disruptive Product In Four Easy Steps… (well factors really)

Posted on August 26, 2010 by geoffbarrall

Over the last ten years I’ve been lucky enough to have been involved in the design and creation of many new and innovative products. Many of them have been really useful or novel technologies but in order to be a … Continue reading →

Posted in Company Culture, Four Factors, Product Development | Leave a comment